Bubble Soda Packaging Design & Visual Identity
Project Type: Packaging Design / Branding
Format: 12 oz (355 ml) Aluminum Cans
Flavors: Blueberry, Orange, Green Apple, Cherry
Category: Sparkling Water with Natural Flavors
Format: 12 oz (355 ml) Aluminum Cans
Flavors: Blueberry, Orange, Green Apple, Cherry
Category: Sparkling Water with Natural Flavors
Overview:
Bubble Soda is a concept project for a bold, refreshing sparkling water brand. Designed to appeal to a modern audience that values both flavor and visual aesthetic, this brand stands out through its playful identity, vivid color palette, and geometric compositions.
Bubble Soda is a concept project for a bold, refreshing sparkling water brand. Designed to appeal to a modern audience that values both flavor and visual aesthetic, this brand stands out through its playful identity, vivid color palette, and geometric compositions.
Design Concept:
Each flavor is expressed through a dedicated, vibrant color that aligns with fruit associations and enhances shelf recognition. The packaging is minimal yet energetic, combining rounded modular typography, curved shapes, and a splash of personality.
Each flavor is expressed through a dedicated, vibrant color that aligns with fruit associations and enhances shelf recognition. The packaging is minimal yet energetic, combining rounded modular typography, curved shapes, and a splash of personality.
Core Design Elements:
Logo: Custom type with a “bubbly” geometric tone, approachable yet strong
Color System: Unique palette for each flavor, fresh green (apple), juicy orange, electric purple (blueberry), bold red (cherry)
Typography: Clean pairing of playful sans-serif with open, breathable layout
Layout: Asymmetrical color blocking for flavor distinction, balanced with bold black nutrition/info zones
Splash Imagery (Hero Visual): Used in campaign visuals to emphasize energy and freshness
Project Highlights:
Emphasis on flavor recognition through color
Designed with shelf impact and digital presence in mind
Scalable system adaptable for future flavor extensions
Suitable for sustainable aluminum can production
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